Eric Hamilton – Celebrity / DJ / Nightlife Photographer

Archive for March, 2010

Drown out Ambient Light

Set your shutter speed to at least 1/250. For most indoor lighting, 1/250 will do the trick. However, you may have to shoot faster if the light is bright, or there is sunlight coming through windows. Most flashes will finish firing before your shutter closes, so you can use your shutter speed to control the ambient exposure without interfering too much with your flash exposure settings.

Here are the settings used for some of these photos:

Shutter Speed: 1/250
Aperture: f/13.0
ISO: 100

Set up External Flashes

On-camera flash will not work, because no matter what you do, it’s always going to be pointed directly at the background. The key to this trick is to keep the light off the background. Aim your flashes so that they point either parallel with the background, or angled slightly toward the camera position. In this example, I used flashes set close to the toy, creating light mostly from the sides.

Control the Light

If there’s unwanted light spill happening, get creative. If you’re using an umbrella, make sure you’re bouncing, and aim the umbrella carefully. If you’re using a softbox, make sure there’s a good lip that extends beyond the light panel to prevent light from going wherever it wants to. Setup flags, snoots, gobos, barndoors, whatever you need to block the light from going where it’s not wanted (the background).

Control Reflections

Watch out for mirrors, white shirts, anything that might reflect light in the wrong direction.

Create Distance from the Background

It’s a lot easier to keep light off your background if your subject is several feet away from it.

Just Say NO to Photoshop!

It may be tempting when you’re just starting to play with this trick to get “almost there” and then fix the rest in Photoshop. It may seem like the “lazy” way. But believe me – when you do a shoot with 260 images, and you have to deliver a bunch of them to a client (say, for a product catalog), getting it right on camera is the easy way.

I used three flashes and a reflector for these shots. I actually took these photos in my kitchen. No black backdrop (too lazy), and no background editing in Photoshop. I used fast shutter speeds and careful light control to make the background appear black.

This is a custom art toy designed for my good friends at Mechanized. Buy yours while you still can. They don’t have many left. And don’t forget to follow @mechanized on Twitter.

In a tough economy, selling pretty pictures to a business person is a hard sell. It calls for a different approach: Don’t focus on selling photography – focus on selling value. It’s all about Return On Investment.

Did you know that quality photography is one of the highest ROI investments for websites? If you’re a product photographer, seek out reports on the ROI of good quality photography, and then go out and pitch companies who could use a facelift. Show them the reports. If you can demonstrate that hiring you will pay for itself, you’re in the door!

I worked for two years as a nightlife photographer. When I started in Salt Lake City, nobody was getting paid to go out and shoot club events. Clubs and promoters traded access for photos. In response, I built a list of fans, and a rolodex of media contacts.

When I was able to show clubs and promoters that I could solve two business problems for them: bring in more fans, and get them press, they stopped laughing at the sticker price and started to hire me – and I earned more revenue licensing the photos to that rolodex of media contacts than I earned selling the service to the clubs and promoters.

Now there are crews of nightlife photographers covering dozens of events every week in Salt Lake City.

Whatever your specialty, somewhere there’s somebody who could use your services to solve their real-world business problems. Find them and when you pitch – don’t pitch photographs. Pitch solutions.