Great PR starts with great photography. Bands, DJ’s, actors, performers, and celebrities of all types need to be in the public eye, and the best way to do it is to constantly produce fresh work and deliver a regular stream of fresh promotional and editorial photos to print and display.
Past subjects include Paul Oakenfold, Armin Van Buuren, Shiny Toy Guns, Tommy Lee, etc…
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Tips for Better Press Photos
Variety
Different media outlets have different editorial styles. You want variety in your media kit. Shoot in the studio, outdoors, on sets, and don’t forget to capture action stills of you at work.
The Cover Shot
Be sure there are several great portrait-oriented photos in your media kit. Cover shots tend to be strong portraits, great head shots, waist-up shots, and other vertically-oriented photographs with high impact photography and simple backgrounds. The cover shot is what sells the magazine. Do you have a great fresh cover?
The Spread
Feature articles often have strong photographs spanning two pages. Here, great composition and simple backgrounds rule. Space for article text on the photograph wins the day, and can get you noticed in a big way!
The Rolodex
This point is often over-looked and under-valued, but if you want to be media savvy, it’s well worth consideration. When you purchase promotional photography, you’re buying more than photos. You’re connecting with a real person who has a list of contacts who might be able to further your career. Busy photographers often have connections with photo editors at a variety of media outlets. They send out regular promos to their list of contacts, constantly showing off recent work, and if your shot is selected for those promos, there’s a chance it will get picked up. Don’t look for the cheapest photographer who does good work – look for the photographer who will get you work.
The Look
You have a unique look, and a unique image you want to convey. Every good photographer has their own style and vision. Shop around and find the photographer who’s right for you.
The Shot!
Be sure to plan enough time to relax, forget about the camera, and get into the groove of the photo shoot. The more comfortable you can get in front of the camera, the better the photos will be. I like to shoot hundreds of photos, and select about ten killer shots from the bunch. It’s not about how many photos you get, or how long you spend at it – it’s about getting the shot. One great shot can make all the difference!